Society of
Children's Book Writers
and Illustrators

Meet Your Regional Team


Co-Regional Advisor

Rob Sanders is a writer who teaches and a teacher who writes. He has been writing professionally since college; worked for fifteen years as an editor, editorial group manager, and product designer in educational publishing; and has a life-time of experience teaching children. Rob hosted the SCBWI Florida Tampa Bay area meetings for years, has served as Assistant Regional Advisor for SCBWI Florida, and created the Rising Kite Writing Contest for the region. He is a sought-after speaker, critiques hundreds of manuscripts a year, and finds time to write award-winning picture books that have been described as “fierce and funny.” Learn more about Rob at:



Co-Regional Advisor

Moira Rose Donohue began writing for children after her defection from the practice of banking law. Since then, she has published over 35 books. Many of her books were written as work-for-hire in the educational market. Among her educational titles are Great White Sharks (a Junior Library Guild selection); Tree Frogs: Life in the Leaves, which received a starred review from School Library Journal; and The U.S. Constitution: Why It Matters to You, all from Scholastic Children’s Press. With National Geographic Kids, she has written several true animal chapter books including Parrot Genius and Dog on a Bike, as well as Little Kids First Big Book of the Rain Forest. Her 2017 publication of The Invasion of Normandy with North Star Editions was also a Junior Library Guild selection. Moira has also written a number of biographies, including one about Lyndon Johnson, which received a starred review from Booklistin 2016. Although many of her books were for the educational market, her first two books were for Albert Whitman: Alfie the Apostrophe and Penny and the Punctuation Bee. And she has two books coming out from Sleeping Bear Press: How to Draw a Lion, co-written with artist John Platt (Fall, 2020 release) and Stompin’ at the Savoy: How Chick Webb Became King of Drums. Moira is originally from New York City. She spent many years in northern Virginia and held a number of volunteer jobs in the SCBWI MidAtlantic Region. Since 2018, she lives full-time in St. Petersburg, FL. Learn more about Moira at:



Assistant Regional Advisor

Becky Herzog writes creepy and funny stories for young readers. She’s worked as a US Sailing Instructor where she got to play on the water all day and she may have had a run-in with a kraken once. Becky has also worked for the US Forest Service where she almost got a photo of Bigfoot in the high mountains of Utah. If you can’t tell, she loves the outdoors –– except for murky lakes (too many swamp monsters). Becky’s spooky poetry has been published in Spaceports & Spidersilk. She lives in sunny (and muggy) Florida with her crazy family, and a menagerie of animals including a lazy bearded dragon, a grumpy frog and two saucy arachnids. Learn more about Becky at



Illustrator Coordinator

Fred Koehler, who has been our tech person for a few years, steps into the role of Assistant Regional Advisor. He is an artist and writer whose real-life misadventures include sunken boats, shark encounters, and  getting caught in a hurricane. Whether freediving in the Gulf of Mexico or backpacking across Africa, Fred’s sense of adventure and awe of   nature overflow into his characters’ stories. He won a Boston Globe-Horn Book Honor Award for his illustrations for One Day, The End. Fred is passionate about encouraging young artists, promoting social justice, and conserving our environment. He lives in Florida with his wife, kids, and a rescue dog named Cheerio Mutt-Face McChubbybutt. Learn more about Fred at: